Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers’ Purchasing Decisions

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Abstract

Begitulah bunyi abstraknya

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Published

2026-07-27

Issue

Vol. 1 No. 1 (2026): Jurnal Ilmu Komunikasi: Komunika

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Articles

How to Cite

Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers’ Purchasing Decisions. (2026). Teras Komunika Journal of Communication, 1(1). http://jurnal-fisip.untan.ac.id/index.php/komunika/article/view/7